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My Power

My Power is Dyslexia Awareness Foundation. It tells a different story about dyslexia. One that is not all about disability and disadvantages. There is power to dyslexia that shapes the world as we know it. The concept My Power attempts to educate people about the advantages of dyslexia by presenting it in a positive light. While there is no argument about the negative side and perception of dyslexia, the majority of people do not associate it with anything positive or advantageous.

Collaboration: Nick West, Angela Tao and Sanam Orya

Open Project
  • Strategy

    Design research, Brand strategy, Social Media Strategy

  • Design

    Concept development, Copywriting, Storyboard

  • Tools

    Adobe Illustrator, Photoshop, After Effects